History dating back to


07-Apr-2019 12:59

The “new” company stepped up its marketing efforts, particularly in gasoline sales, which nearly doubled between 19, and lubricants, which were marketed under the Calumet, Diamond, Petrolite, Ruddy Harvester, Zerolene and Zone labels.To meet the growing market for motor fuels, the company came up with a revolutionary new sales mechanism – the world’s first “service station,” started in Seattle by sales manager John Mc Lean.Iowa Standard quickly became the area’s major seller of kerosene, and by 1900, the company controlled a staggering 96.5 percent of the Western market in light oils.

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To feed this new colossus of West Coast refineries, Standard laid a pipeline from Richmond to the prolific new oil fields at Kern River and Coalinga.After several initial failures, the drilling team had its first success on Jan.